Online Advertising service
Description
| The Internet is one of the most important media for advertising. |
Product Details
We offer the following services :
? Reach targeted audience or reach total market
? Measurable results
? High standards of quality - readers expect to find the best at ADVENT
? Local service and support by dedicated professional staff - at ADVENT
? Our traffic is large and growing
? Content that keeps readers coming back - again and again
? Award winning Web sites - where your customers are going for
? In front of customers - minute by minute, 24 hours a day
? Outstanding readership demographics - driving customers to your front door
? Trusted community resource
? Targeted advertising - space in all the right places
Internet Business Plans ::
We assist you in developing your Internet Business Plan & make the technology work for you.
(1Source: Internet Advertising Bureau. 2Source: Morgan Stanley Technology Research. 3Source: Forester Research, Inc. 4Source 5Source: Knight Ridder/Tribune News Service. 6Source: PEW Research. 7Source: Microsoft Corp. 8Source: National Retail Federation.)
Approaching the popularity of magazine reading, 20% of Americans go online for news once a week or more, up from 6% in 1996.6
Internet traffic doubles every 100 days. 5
Internet Demographics are an advertiser's dream: Internet users are young, well educated and earn high incomes. The average Internet user is almost 35 years old, and have a household income of more than $60k. 4
Television audiences are migrating to the Internet. Twelve percent of PC users admit to giving up outdoor activities, 17% give up reading magazines, books or household chores, 24% give up eating or sleeping, but 78% admit giving up television watching time to "surf the Web." 3
63% of Internet users believe that companies advertising on the Web are "more forward thinking than other brands."1
Online advertising ranks higher than TV in ability to create a brand-linked impression.1
Studies show that consumers who visit a retailers Web site spend 33% more annually at the same retailers store.8
Online advertising increases off-line sales, with consumer loyalty increasing an average of 4% toward advertised brands after only a single banner ad exposure.1
Internet users are 34% more likely to be aware of a brand after only a single banner ad exposure and 44% more likely after two exposures than those who have not seen the banner ad.1
Online Ads Get Noticed!
(In 1992), there were only 50 web sites. Now 65,000 are being added--every hour." --US Secretary of Commerce William Daley
"The Internet's pace of adoption eclipses all other technologies that preceded it. Radio was in existence for 38 years before 50 million people tuned in; TV took 13 years to reach that benchmark. The Internet crossed that line in 4 years." --From The Emerging Digital Economy Report, US Department of Commerce "
For an Average Internet user:
Has 19 sessions per month
Visits 10 unique web sites per month
Spends approximately 1 hour per site
Spends 10 hours on the Net each month
Spends 10 hours on the Net each month --Nielsen/Net Ratings Internet Growth
Internet traffic is doubling every 100 days
Internet Transactions surpass $300 billion by 2002.
Here's why: National Internet Demographics
The average age of Internet users is 35.1 years.
The average income is $52,500.
63% of Internet users have attended or graduated from college
13.7% have attained Master's degrees, and 5.3% hold Phds, MDs, or law degrees.
The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. Consumers on the Internet are generally the most sought after because of their purchasing power.
Online Advertising
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